We were asked to make a film for an upcoming product update for Fiskars Functional Form…the only trouble was that the product didn’t yet have a marketing concept in place yet. So we were hired to create the marketing concept, then work with Fiskars and their agencies to create the content and how it would be implemented across all their channels . The result was ‘ The Everyday Hero’.
Concept by Leandro Righini
Directed by Leandro Righini
Produced by Mari Righini
Cinematography Antti Ahokoivu